CUPRA AND TRACKMANIA RENEW THEIR PARTNERSHIP

01.09.2023

Play CUPRA NEOTRACKS for free on Monday September 4th at 7 PM CEST!

We are excited to announce that CUPRA, the innovative car manufacturer, renews their collaboration with Trackmania for an even more exciting gaming experience!

THE RENEWAL OF THE COLLABORATION

After discovering NEO-CUPRA, a futuristic city based on the vision of Cupra, players are now invited to discover NEOTRACKS, a new track introducing the fusion between one of the most emblematic track from France and the futuristic vision of the brand:

  • Born, a futuristic and electric universe inspired by CUPRA Born 100% electric.
  • Formentor, directly inspired by CUPRA Formentor SUV, as a desert environment where nature has taken over and dictates its rules.

PUSHING THE BOUNDARIES OF CREATIVITY AND INNOVATION

With the talented players they worked with, CUPRA pushed once again the boundaries of creativity and innovation by creating a track divided, for the first time ever, into two different universes.

“The biggest challenge here was to manage to create a two-in-one track, while respecting the game constraints. To achieve this, we were lucky to be able to work in collaboration with real talent from the gaming world, which allowed us to push the experience even further. It was a totally new and extraordinary process. A real joy as creatives.” said Maximilien and Jérémy from the creative team of CUPRA.

PLAY CUPRA NEOTRACKS FOR FREE ON MONDAY SEPTEMBER 4th at 7PM CEST!

To make this unique creation accessible to everyone, we are excited to announce that NEOTRACKS, the new track from CUPRA, will be available on September 4th as a special Track of the Day and Cup of the Day, FREE for everyone.

See you on the starting line!

Tags: Cupra , Nadeo , trackmania , Ubisoft , Ubisoft Nadeo